The Marketing Mix and SEO

‘The Marketing Mix’ (The Four P’s) is a very well known term that describes the strategic position of a product or service in the marketplace.

Although the Four P’s are normally associated with more conventional methods of marketing they should also be given due consideration when planning the internet marketing of products or services.

Product
• Product Variation
• Product Differentation
• Product Innovation
• Product Elimination

Price
• Cost Recovery Pricing
• Penetration Pricing
• Price Skimming

Place
• Distribution
• Direct Sales
• Indirect Sales
• E-Commerce

Promotion
• Individual Communication
• Mass Communication
• Brand Management
• Corporate Identity

As with any business you need to decide if the product you wish to sell online has a viable market. Once that is established a price has to be decided upon, taking into consideration all the costs involved in taking your product to market.

Then you will need a website, of course. For products, you may decide that an ecommerce website is the best solution.

The promotion of your products can then be achieved by a combination of methods including search engine optimisation, PPC, display advertising and social media marketing.

Online marketing may be the way of the future, but traditional marketing concepts can still have a place in your business.

Caroline Bell
SEO Advisor