Comments on: The Long Tail in Paid Search http://www.justsearching.co.uk/JustBlog/the-long-tail-in-paid-search.html Just Search | Search Engine Optimisation & Internet Marketing Sun, 23 Nov 2008 00:08:57 +0000 http://wordpress.org/?v=2.6.3 By: levrige http://www.justsearching.co.uk/JustBlog/the-long-tail-in-paid-search.html#comment-15894 levrige Thu, 20 Mar 2008 12:32:45 +0000 http://www.justsearching.co.uk/JustBlog/the-long-tail-in-paid-search.html#comment-15894 Stumbled upon your blog via blog search, and I have to say that you've got some great ideas on PPC! It's great to see someone actually point out the fact the "longtail" strategy doesn't pay-off unless you are in high-search volume / or geographical location-specific industries. I think people get too caught up in the idea of trying to save money loading 10,000 longtails into their PPC account only to see them get nailed with a poor quality score, not to mention little of no search volume. I think a lot of the confusion of using longtails in PPC also comes from the fact that the advertiser doesn't understand the proper use of negatives and match types in controlling irrelevant queries. Again, great article and I will become an avid reader. Best, Jason Stumbled upon your blog via blog search, and I have to say that you’ve got some great ideas on PPC!

It’s great to see someone actually point out the fact the “longtail” strategy doesn’t pay-off unless you are in high-search volume / or geographical location-specific industries. I think people get too caught up in the idea of trying to save money loading 10,000 longtails into their PPC account only to see them get nailed with a poor quality score, not to mention little of no search volume.

I think a lot of the confusion of using longtails in PPC also comes from the fact that the advertiser doesn’t understand the proper use of negatives and match types in controlling irrelevant queries.

Again, great article and I will become an avid reader.

Best,
Jason

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