The Importance of Multiple Traffic Streams

Following this week’s Google PageRank’s fluctuations we have received a higher than usual number of emails from some of our clients and fellow SEO‘ers alike. Everyone is concerned whether their traffic is going up or down and many felt that all the hard work they’ve put in to increase their PageRank has gone down the drain. Personally I think that this PageRank update will not influence your SERPS, major changes happened because has been a long time since Google did a PageRank export.

Ironically, at this time I’m not so concerned about increasing or decreasing a couple PageRank marks, what concerns me is how an emerging internet economy, which became upholder of so many businesses big or small, are almost entirely dependant upon a single institution, what if Google died tomorrow? Certainly you wouldn’t want your company dead too!

Google should certainly be the main focus for anyone serious about internet marketing, I have experienced loosing Google traffic myself with disastrous consequences. Nonetheless diversity is important, both in traffic and revenue streams. The more streams you have the safer you are. Over the coming weeks I will research different traffic opportunities and post them here, you may not get the gigantic number of visitors that you get from the big G, but it doesn’t hurt receiving some extra qualified leads.

Tino
SEO Programmer