The Fall of the Search Engine Optimisation Giant

I don’t know if any body else has noticed but I got a phone call from one of my Senior SEO’s on Saturday to advise me that the Search Engine Optimisation Giant who has dominated the front page of Google for many phrase over many years has vanished.

I quickly checked this as the company in question have been established many years had a PR7 and have been in the No.1 position for “Search Engine Optimisation” and internet Marketing” since I can remember.

So why suddenly has this Giant Fallen. Google now displays “Sorry, no information is available for the URL” there are no longer any back links to the site and the site in question has gone from PR7 to 0.

So why the drop? Quite simply they were not abiding by Googles guidelines for SEO. They were using crafty piece of black hat SEO.

Here at Just Search we preach about Ethical techniques, if you are worried about the consequences please contact us, we are a company that are No.1 on a UK search in google for the phrase “ethical Search Engine optimisation” so we know what we are talking about.

Neil Walker
Head of Internet Marketing

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