Comments on: Should I Optimise For Long Tail Searches? http://www.justsearching.co.uk/JustBlog/should-i-optimise-for-long-tail-searches.html Just Search | Search Engine Optimisation & Internet Marketing Thu, 11 Mar 2010 15:01:00 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Marketing Grin http://www.justsearching.co.uk/JustBlog/should-i-optimise-for-long-tail-searches.html#comment-20282 Marketing Grin Mon, 23 Nov 2009 13:39:03 +0000 http://www.justsearching.co.uk/JustBlog/?p=3632#comment-20282 Long tail search is an effective SEO technique. The main point here is understanding your SEO budget and building an effective keywords strategy in line with your SEO budget. The cost of getting to the top of Google for popular keywords or phrases is very much dependant on your industry and what SEO campaigns your competitors have in place but tends to be expensive. Long tail search terms are obviously not going to generate the same number of visitors in comparison to being at the top of Google for the more popular terms, however it is far better to be at the top for a less popular phrase that is still well used, generating modest visitor numbers, than languishing at the bottom for popular keyword searches. If your SEO budget allows it, running a long tail search page alongside your other SEO campaigns for the more popular searches is a great technique of gaining additional visitors that otherwise may not visit your site. Long tail search is an effective SEO technique. The main point here is understanding your SEO budget and building an effective keywords strategy in line with your SEO budget. The cost of getting to the top of Google for popular keywords or phrases is very much dependant on your industry and what SEO campaigns your competitors have in place but tends to be expensive.

Long tail search terms are obviously not going to generate the same number of visitors in comparison to being at the top of Google for the more popular terms, however it is far better to be at the top for a less popular phrase that is still well used, generating modest visitor numbers, than languishing at the bottom for popular keyword searches.

If your SEO budget allows it, running a long tail search page alongside your other SEO campaigns for the more popular searches is a great technique of gaining additional visitors that otherwise may not visit your site.

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