SEO Research and Development

A big part of any Search engine optimisation company should be research and development. Here at Just Search we are constantly finding ways to produce better results in the Search Engines. Much comes down to the type of site you have but their are always other factors than just links and content.

Of course making sure you have keywords rich pages will help your pages be returned in results for their relevant keywords, but it also thinking about how potential clients and Visitors portray your website. Think about Flash based websites; if you are graphic based website then it is worth thinking that apart from Googlebot doesn’t read the information how many of your visitors will?

Is your site using a navigation system based on Images; Again Google can not read the image; adding alternative text can be a way of working around this but it is more beneficial to use a text based navigation system. There are hundreds of factors to be aware of when undertaking an SEO project, content, page names to name a few, dont make page names to long or domain names the longest single word domain name is http://www.llanfairpwllgwyngyllgogerychwyrndrobwyll-llantysiliogogogoch.com/ and this is an actual website of a place with the same name. (This is probably the only acceptation to having a domain name this large.)

Final points to be aware of is try not to break your content up; have multiple pages e.g.; Part 1, Part 2 etc. Google like keyword rich pages make sure you have unique content and this is some point to consider when trying to gain further traffic to your website.

Neil Walker
Head of Internet Marketing