SEO for Mobile Search

The launch and widespread popularity of the iPhone 3G over the weekend has highlighted the tremendous opportunities available for business in mobile search. Mobile search has been around for quite a while; however low-specification mobile phones and limited mobile internet connectivity/speed has prevented it from flourishing.

This market has changed significantly with the latest generation of mobile phones. Increased processing power and connectivity have allowed more data to be passed to mobile devices more quickly.

Google has been heavily involved in the latest generation of mobiles, particularly the iPhone. It already has integrated search on many mobile browsers and provides maps to several others. Recently the Google maps software has been updated for the iPhone to allow users to discover local businesses and services nearby (Google already has this data through the Google Local Business Centre).

With mobile search it is clear that the search engines are looking for the same points as the traditional web search, however loading time, size of web pages, text to code ratio and standards undoubtedly have more impact on the SERPS.

Sam Rutley

SEO Programmer

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