SEO Copywriting Tips

This article will help readers to write better content for their sites from an SEO perspective. It will help to increase SEO relevancy for the keywords that you wish to promote.

Tip 1:

Firstly, its important to focus on only a small number of keywords per page. Up to 5 words should be written about, although this particular blogger generally only writes for one or two keyphrases at a time.

Tip 2:

Use related phrases in your content to the main subject matter. If for example, you are writing about SEO, you may also use ‘search engine optimisation‘. Search engines will only get better at recognising related phrases – remember this.

Tip 3:

Use your main phrase in the title tag – which is why i recommend writing one page per keyphrase. Doing this will mean that you write more pages for your site – always a good thing.

Tip 4:

Although probably not important anymore anywhere on the net for rankings (you never know) its good practice to include your phrase in the description tag.

Tip 5:

You should ALWAYS use your main phrase in the H1 tag of your document. Not only does it help the search engine robots, it helps your visitors to understand what the page is about.

Tip 6:

Forget keyword density. Worry about that and you wont write good content. Simply use the main phrase in the first sentence of your page, use it in the middle somewhere and also use it in the last sentence.

By doing this you set up a content skeleton. You will undoubtably use the phrase and maybe some related phrases elsewhere in the content, creating an article that has a skeleton geared for success but also written in a natural way – a great combination.

Tip 7:

Linking to other pages of your site within your text copy is good practice. Using link text if at all possible of the Title and H1 tage of the linked-to page makes for very good practice.

Tip 8:

Make sure that anything you write is written for your visitors first and foremost. Creating the skeleton structure mentioned above, and following the tips on this page, will help to create a document that search engine robots will index favourably.

James, Head of Research and Development