SEO benefits of the ‘follow up post’

When you have a successful website, one that ranks well for all of your terms and is regularly updated with content, you’ll find that whatever you write about on your blog tends to rank well in the SERPs (search engine results pages). This means that by writing clever posts, using well thought out, intelligent post titles, your articles will rank in Google for those terms used in your titles.

Sometimes however, you’ll find that if you’re writing within an industry that is extremely competitive, your blog posts may not rank at the top of the SERPs due to the fierce competition from other websites also writing content.

However, with a clever blog writing strategy you can combat this and ensure that your posts rank above other websites’ posts. For example, by using the ‘follow up’ post, you’re able to cement your position at the top of the SERPs by increasing the content on your website and giving your first post an additional boost by linking to it in your second post.

Our recent post that gave advice on optimising your blog for SEO explained how to create good quality blog titles for your blog posts, that will not only send you traffic, but will also rank well in the SERPs. If you were unsure of the quality of the advice (as believe it or not, some people actually doubt SEO advice given on the Internet) then you can have a look at the SERPs for the phrase ‘How to optimise your blog for SEO’.

Harness the power of the blog, if used correctly it could be your greatest weapon in the world of Internet marketing.

Darren Jamieson
Senior Creative Developer