Search Engine Optimisation Tips

November 30, 2007

Little things to watch out for in SEO:

If you are using an ErrorDocument in your .htaccess file, for 404s or other error messages, make sure you have it referencing the page right. If you are doing it wrong, instead of returning a 404 error message, it will return a 302 error message. If you use Firefox, the easiest way to check this is to use an add on called Live HTTP Headers.
Make sure you link to your home page with / rather than index.html or default.asp or whatever the index page is actually called.
By the power of Greyskull, have a decent title on each page! A few days ago, I analysed a site that had a title of No Title. First of all - that is a lie it did have a title: no title. Second of all that isn’t going to help anyone - visitors, search engines or anything else.
Look at what other people are doing on their sites- there are new techniques and ideas being tried out all the time. You need to keep on top of new ideas and things to try. Don’t copy other SEOs, but try to learn from them.

James
SEO Programmer

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