Search Engine friendly URLs and the consequences for Search Engine Optimisation

Due to the growth of dynamic web sites, many websites are required to pass parameters into one of a small number of files to control the output. Whilst this is a brilliant way to allow even the most novice of computer user the ability to control the content of his/her website, it usually also forces the user to use parameter controlled files to allow this flexibility.

One of Google’s strengths is its ability to provide the content the user requires, and this is based on a number of algorithms, both for on-page crawling and off page crawling. Search engine friendly URLs optimise the page for the on-page crawler. Google provides extra weight to keywords in a URL; For example, if you type the word “chair” into a Google worldwide search, out of the top 10 results, the word chair is included at some point of the URL in 8 of these results. Whilst other search engine optimisation work is just as important as search engine friendly URLs, all the techniques we use here at Just Search come together to give you a better optimised website.

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