Regus appoints Just Search to handle PPC campaign

Regus, the world’s largest provider of quality workplace solutions, has appointed Cheshire search engine optimisation (SEO) and internet marketing specialist, Just Search, to handle its ongoing UK pay-per-click (PPC) campaign.

Operating over 950 business centres in 70 countries worldwide, Regus is firmly established as the market leading global brand and as such, the deal represents a major coup for Just Search.

The three year UK specific contract was agreed after Regus global online marketing manager, James Welch, was impressed by the company’s no-nonsense approach. He explains: “All too often, jargon and sales patter are used to impress businesses who having signed up to work with a web marketing company, find that they lack substance.

“Fortunately, I have been around long enough to recognise quality when I see it and I liked Just Search’s up front, results orientated attitude from the start. There were no vague promises; just a common sense approach focused on achieving measurable results.”

Just Search sales director, Justin Yates, originally made contact with James when he was working in a similar role for the Caudwell Group. James had therefore been aware of the company’s ethos and professionalism for some time. He continues: “I study the industry and had seen the superb work Just Search had done for other businesses. I knew that in working with them, I could rely on their expertise to significantly improve our on-line performance and so far, my faith has been more than re-paid.

“The Just Search team has managed our campaign for two months and already, costs have been halved while conversion rates have doubled. Our whole global business is feeling the benefit and they are without doubt establishing a new benchmark for the service levels we expect from our marketing partners.”

Just Search managing director, Paul Yates, is equally pleased to be working with Regus, adding: “This is a hugely significant deal for us. We pride ourselves on our approach, assessing each situation thoroughly before making the appropriate recommendations. From there, we put forward a workable proposal and let the results do the talking.

“It was no different with Regus and we are now delighted to be associated with such a massive and well respected global organisation.”

In addition to the initial PPC campaign management, a contract has also been put in place that will see Just Search handle all SEO for Regus in the UK, with Paul concluding: “This is only the start of our relationship and I am looking forward to working more closely with everyone at Regus long into the future.”

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