Press releases + SEO

Due to the competitive nature of internet marketing, obtaining one way quality links is becoming harder unless you have a large budget.

Another option to obtain one way backlinks is by creating and submitting press releases for little or no money. The press releases you write will have to be well written and optimised in order for the article to rank highly in the news search engines.

So what is the value of these press releases?

An attention grabbing and optimised press release has the potential to be read by a wide range of professionals including news reporters and specific industry experts. If they find your press release useful they may write about your service on their own site or Blog, and link to your website. Quite often the anchor text of this link can be related to your site, providing you with a relevant high quality back link.

The more press releases you can write the higher the chances of obtaining a quality one way back link, this can help increases your sites natural traffic and hence your sales.

This kind of optimisation is most useful on newer sites to build back link popularity, for example a recent client of Just Search called low loans has a new site in the loan industry. This industry is very competitive and a strong linking campaign, including press releases will only help aid their optimisation efforts.

Paul
SEO Programmer

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