PPC Adcopy Tips

March 27, 2008

Here are some useful tips for writing PPC adtexts.

Try Using Characters in the Title, sometimes you can use “>” and “*”

Consider using Google checkout, it gets higher Click thru rates

Use “call and return” - “Need A Cheap Loan?” - Pose a question to the searcher

Use money off slogans, “40% off RRP”

Use Superlatives “Quality, Fine, Superb”

Use Call to Actions “Buy Online Now”

Capitalise main words “The Best Online Loan Deal”

Offer Free or Fast Delivery if possible

Create Urgency, “Hurry Offer Ends Soon” for example

Be creative “Turn Heads At the Party With Our Amazing Dresses”

Get the keyword in the Title, Body and Display URL.

Simon, PPC

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