PPC Account Manager (Cheshire)

By K Gearey, April 22, 2008 | Comments Off

Based at: Head Office: Adlington, Cheshire
Reporting to: Operations Director
Hours of Work: Monday to Friday 9.00am – 5.30pm

Department:

The PPC Department is responsible for managing PPC campaigns for client’s websites, through a variety of formats. The team uses a variety of different SEO systems with the priority to ensure the highest level of return on investment.

Main Purpose of Job:

The PPC Account Manager is responsible for defining, implementing and monitoring PPC campaigns across a number of our client’s websites on a daily basis. This is a technical, hands on role, where you will be liaising with clients to achieve the required results as well as a continual optimisation of their campaign. Knowledge of Google Adwords is an absolute must, as is a proven track record in improving and maintaining conversions through paid search.

Key Responsibilities:

  • Interpreting Client expectations & sales briefs to plan the project implementation for a client’s PPC Campaign
  • Liaise with clients to update them on activities of their projects and recommend a strategy for continuous improvement
  • Analyse prospective clients’ campaigns to build a PPC brief
  • Follow up new business leads
  • Discuss projects on monthly basis with clients
  • Liaise with clients to ensure ROI is maximised
  • Improve conversion rates
  • Work with analytics packages, building campaigns and optimising as required
  • Communicating clients status to the company via regular clients reports
  • Become an integral part of the PPC Department and support the introduction of innovative proposals through supporting evidence and research
  • Develop knowledge of Just Search products to enable cross-selling and up-selling as appropriate
  • Keeping up to date client notes on the Project Management System

Person Specification

Programming Languages/Technical
 Essential Desirable
Knowledge of Google Adwords x
Knowledge of Google Analytics x
Knowledge of HTML/XHTML x
Bid management/ROI tracking implementation experience x
Experience of dealing with client budgets x
Experience
Experience/existing knowledge of PPC principles and other online marketing techniques x
Experience of providing exceptional customer service x
A proven track record of success in a client support/account management role x
Bid management/ROI tracking implementation experience x
Experience of dealing with client budgets x
Skills
Excellent communication skills (written and verbal) at all levels. x
Able to build and develop relationships at a variety of levels x
The ability to organise your own workload x
Excellent problem solving skills x
Able to communicate effectively via written media x
Computer skills: must be adept in the use of Microsoft Office 2000 or later, particularly Excel, PowerPoint and Word x
Discretion and diplomacy when dealing with people x
Able to interpret, discuss and visualize own ideas as well as other people’s to a high standard x
Able to cope under pressure x
Capable of working to deadlines and thinking ahead without regular supervision x
Advanced EXCEL skills x
Personal Attributes
Confident in liaising with clients on a daily basis x
Excellent interpersonal skills x
Organised, with the ability to manage own time effectively without supervision x
Strong business acumen x
Able to work on own initiative x
Analytical thinking x
Creative and innovative x
A proactive approach to problem solving x
Flexible and willing to learn and grow in a fast moving environment x

If you are interested in applying for this position then please complete the form in our Job Vacancies section, or forward a copy of your CV and current salary to hr@justsearch.co.uk

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