PPC Account Management

The big question many businesses consider is: Is getting an expert to manage your PPC account actually worth it? Now, obviously, I’m always going to say ‘yes’, but I genuinely believe it is worth the money. Pay Per Click is just another form of advertisement and marketing. As a company, would you feel confident in spending £10,000 a year on a TV commercial created by yourself, and then also arrange the air time and scheduling by yourself? Most people would probably say ‘no’, so why should AdWords be any different?

AdWords is easily accessible for companies to use as a form of marketing and a lot more transparent than broadcasting. This makes it very attractive for companies to use. However, it also creates a false sense of knowledge and security for the user, making it very easy for budgets to be spent quickly and inefficiently.

This is where the knowledge and expertise of PPC professionals come into the equation. There is definitely a science behind any successful PPC campaign. It will require constant updating, maintenance and optimisation, using all the techniques developed since Pay Per Click started.

The other issue is company resources. Managing a successful PPC account can be very time consuming and can require a full-time employee to maintain the campaign. This is where the advantage of outsourcing comes in. Specialised companies such as Just Search can manage these resources much more efficiently because this is their core service, always keeping up-to-date on new techniques and any knowledge passed down from search engine providers such as Google.

Philip Pollock
PPC Account Manager