Just Search | Search Engine Optimisation & Internet Marketing
Just Search | Search Engine Optimisation & Internet Marketing
Day parting is a term for a pay per click management strategy where a campaign will automatically switch on and off at times pre-set. In Google, the times can be set at 15 minute intervals and can be set differently for each day of the week.
Arguably, the campaigns that benefit the most from day-parting are those whereby the budget is too small to last 24 hours a day, 7 days a week.
By finding the most effective time or day slots, your budget will last longer and your return will be maximised.
Surprisingly, analysing each pay per click campaign gives different results. You may expect that most retail sales would take place at lunchtime or evening and yet, the conversion-rich hours vary wildly by product type. Day-parting can even be used to promote one product at different times than another, providing your pay per click campaign is structured correctly.
Lianne
PPC Account Manager
