SEO Mistakes - May 8th, 2008

The web is overflowing with the sites which are not indexed on search engines. The reason for this is their website structure, back-end programming and non search-friendly design mistakes. Being an SEO programmer I would like to mention some of the search engine optimisation mistakes that are made.

The biggest mistake I would say is designing the website first and then optimising it. In fact search engine optimisation should be the main component of the design process. It could cost a lot of money and time if we do search optimisation as an afterthought. So it is recommended to have a search optimisation specialist involved in the early stage of the design process.

Once the optimisation process has been started the big mistake many people make is choosing the keywords. In most cases people choose keywords which are in their mind and are descriptive of their website but an average user just may not use them. Google tools can be used to find which keywords are good for your website.

Leaving the title tag empty is also very common. Don?t forget that the title tag is very important for on-page optimisation. And it?s an important place to have a keyword.

Flash is attractive but it?s not search engine friendly. If you really want to use it and you want to make your website search engine friendly then provide an html version of your website.

The same is the case for JavaScript. It is not search engine friendly either, so if you really want to use JavaScript for navigation then provide a sitemap.

Images look better than text but again they are not search engine friendly. Header tags should be used instead of images. But if you are afraid that they will make your site look horrible then try to modify them with a style sheet.

Backlinks are important to get a good ranking on search engines but remember that you should always go for quality rather than quantity.

Nadeem
SEO Programmer

Listen to this podcast

Posted in Search Engine Optimisation|No Comments »

Directory Subimissions to Boost Your PageRank - May 7th, 2008

Quality inbound links to your site are the most important factor to improve your search engine rankings, no excepetion!

Generally if your site has quality content or quality products, you will get natural incoming links easily. Nevertheless people need to know that your site is there to link to it.

To boost you PageRank and making people wanting linking to you, the best way to build initial incoming links is directory submissions. Actually, if you search properly for quality niche directories you can get lots of quality one way links to your site for free, which will help you increase your PageRank as well as the number of visitors.

You should follow some basic rules when carrying out a directory submission campaign to get links from the best SEO friendly directories. When we mention SEO friendly directories, we mean that the links must be direct to your site (no redirects), crawlable by search engine robots, they should not have rel=”nofollow” or rel=”noindex” attributes, and should not be javascript links, these types of links will not pass any PR to your web site.

Before you submit to any directory you should look for the terms and conditions and make sure that your site complies with them, or your site may not get listed.

To get quality incoming links you need to submit your web site to quality directories and they look for quality submissions. Most directories are human edited, generally by people who are tech savvy and they are not easily tricked.

An effective directory submission campaign is often a daunting, time consuming task. If you feel that you need help with your submissions. Our directory submission services can assist you.

Tino
SEO Programmer

Listen to this podcast

Posted in Search Engine Optimisation|No Comments »