Page title in Search Engine Optimisation

A website page title is the text that appears in the bar at the top of your browser. If your website has been listed in the SERPs(search engine results pages), it is also displayed as a clickable link from which visitors will have their first opinions of your business. From the view of search engines, the page title is one of most important ways to show what your business is about. The text in the page title is added using a Meta Tag - a set of instructions at the beginning of the HTML page which are hidden from the normal view of the website.

It’s quite common to see some websites list all their products or services on their page titles. Also, some business are proud of their brand names and they use brand names as page titles, unfortunately, they do this in the wrong way.

What is a good page title?
First of all, it should be between 10 to 60 characters long, including spaces. Any longer, and you have the possibility of part of the text being cut and the information not being shown in the SERPs. It is ideal to have the keyword phrases of your business only. For example, on our website it would be ’searching engine optimization’, ‘SEO’ and ‘internet marketing’. Some business like to have their brand name in the webpage, it is effective to have both brand name and key phrases, such as ‘Just Search - search engine optimization (SEO) - internet marketing’. The worst way to do this is to just have the brand name in the page title. Most users will not visit the site if they don’t know what it is about, even if it is listed in the SERPs.

Think about your entire web site rather than just the homepage. It is worth spending some time getting your page titles right, and you should see the benefit with increased traffic.

Lili Gong
SEO programmer

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