Optimising Adwords Campaigns

By Paul Spreadbury, January 31, 2007 | Comments (0)

An important part of search engine marketing is the optimisation of Google Adword campaigns. Web trafficking and searching is constantly changing it is important you regularly optimise your Adword campaign. A carefully optimised campaign will greatly increase your changes of a better ROI (Return on Investment).

I thought I would use this Blog to provide you with a few tips, ready…

  • Organize you Adwords into manageable groups by theme, products, brands etc
  • Vary your keyword matching types to ensure more relevant traffic
  • Change the display URLs to match your keyword or Ad group name
  • Ensure the destination URL of the ad, takes the user to the page they want
  • Use negative keywords to ensure your ads don't display on irrelevant searches, e.g – free (if you don't sell any free products)

That's it for now. I will provide some more tips in future Blogs.

Here at Just Search we will regularly manage our Adwords campaigns, to ensure they perform at their full potential.
Interested? Simply fill out our online form and we will get back to you.

Paul Spreadbury
SEO Programmer

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