Just Search | Search Engine Optimisation & Internet Marketing
Just Search | Search Engine Optimisation & Internet Marketing
RSS (Really Simple Syndication) feeds are an excellent, free and effective Internet marketing tool for your website. They are particularly useful if you have frequently changing and unique content. It is also good practice to implement RSS feeds on static sites as part of an SEO campaign.
Some of the primary benefits of utilising RSS are listed below:
Free, One Way Backlinks: Sites that syndicate your feeds are linking back to you. Try to embed keyword rich, anchor text links to internal pages of your site within the syndicated content.
Increased PageRank: PR is directly affected by the number of backlinks you have. Ergo the higher the number of links the higher your PageRank.
Free Advertising: There are several free RSS directories that you can submit your feeds to. It is a good idea to submit to high PR directories.
More Traffic: Including good quality, unique articles in your RSS feed encourages people to subscribe to your feed. Other websites may also use your feed to display your content on their websites, further increasing your exposure.
Niche sites can benefit from extra traffic by adding links to RSS feeds from social networking websites such as Facebook, MySpace and Twitter.
Caroline
SEO Programmer
