Long Tail Search Engine Optimisation

In highly competitive markets using only generic key phrases simply does not guide enough traffic to your site, or it takes too long to get good listings for that phrase.

The answer… Long Tail Optimisation.

Long tail optimization caters for those less generic key phrases, which are generally more descriptive and less searched. People searching on longer phrases tend to know exactly what they are searching for, which in turn leads to higher conversion rates. This optimisation technique could prove the difference in developing a more profitable site.

For example a search for a “mobile phone” would be very competitive, but a search for the Sony Ericcson K800i” would cover the long tail and increase conversion rates due to the specific nature of the enquiry.

This type of optimisation is most prominent in e-commerce sites, where users simply need to include the correct Meta structures, names and labeling of every product for sale. Surprisingly many sites don’t take advantage of this option due to:

• Ignorance
• The capabilities of the CMS system
• Unawareness of SEO
• Site is static, and optimisation is too time consuming

As search engine optimisation specialists Just Search have developed a fully optimized shopping cart, which contain all the optimisation required to cater for these long tail searches.
Why Bother? Although long tail searches bring less traffic to your site, they can help maintain your sites rankings and increase your conversion rates, helping to increase your ROI (Return on Investment).

Paul Spreadbury
SEO programmer