Link Building for Bing

Link building is one of the main tasks for any website marketer aiming for long term search engine optimisation growth. This is something that Google has shown to us to be true over the years. With Microsoft’s new search engine ‘Bing’, could things be different? Well, not according to Bing:

”Bing’s position on link building is straightforward – we are less concerned about the link building techniques used than we are about the intentions behind the effort. That said, techniques used are often quite revealing of intent.”

Google is similar in this way. Rather than focusing on good versus bad technique, the search engines are more concerned with why webmasters perform certain tasks. That’s why one technique may work well for some but get other webmasters flagged for spam. Again, from Bing, they seem to make clear what they are after from a website:

”The webmasters who create end user value within their websites, based on the needs of people, are the ones who will see their page rank improve. So where does that value come from? Content. Good, original, text-based content.”

So all good link building starts with good content. That’s true for all the major search engines. Good link building includes seeking links from relevant sites, seeking out high authority websites and staying natural. Again, this is very similar to Google. The good news is, Bing’s list of link building best practices is the same as what we’ve all been saying for some time now. The bad news, if there is any, is that Bing isn’t being particularly innovative here. But why fix a method that isn’t broken?

Rob Bromilow
Natural SEO Programmer