Keyword Research

Good keyword research is crucial when optimising a website, and is something which is often neglected. Clearly, the purpose of optimising a site is to generate as much traffic as possible for terms that are relevant to your site.

Each search phrase should be optimised for the first page, as it is well known that people rarely stray off the first page when looking at search engine listings. This means that analysing the competition, and choosing realistic phrases is paramount - It is much better to be on the first page for a term that gets 1000 searches a month than to be on the second or third page for a term that gets 5000 searches a month.

Remember, search terms must also be relevant to your site. For example, if optimising a site for a taxi driver based in London, it would not be a good idea to use the search term “taxi driver”. This would be a difficult term to optimise for, and the majority of people who find the site would not be based in London. Obviously, it would be much better to look at phrases like “taxi driver London” or “London taxi service”.

Good keyword analysis is a balance of finding phrases that are achievable, relevant and searched for. At times, it can be a lengthy and arduous task, but it is absolutely crucial to the SEO process.

Dave Stewart
Design and Activations

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