Internet Marketing / Search Engine Optimisation: cheating

I came across a very interesting article this week regarding Internet Marketing saying Search Engine Optimisation was cheating.

Firstly let’s think about it, we know that there are ethical and unethical methods to SEO but to say that Search Engine optimisation is cheating is what companies say when they can’t do it. Search engine Optimisation should not be about cheating the results but making it so that you provide the most relevant result to the user which is what the Internet is all about.

On the internet Content is King, but link popularity is also a huge factor for your search engine rankings. So if cheating is writing your content correctly or designing your site so that the information can be read correctly then I think we have a problem. The way we see it, is we should advance websites into the next century, they have to be created to standards. Standards of code, accessibility, content and links are will prevail in Google.

Neil Walker
Head of Internet Marketing

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