Improving your Site Index Rate

A major feature of having a successful website is ensuring it is properly SEO-optimised. This ensures search engines pick up all the relevant information from the page, hopefully reducing the amount of ‘clutter’ or unwanted data. However, once you have an optimised website, there are a number of steps the continued progress of the website could take. One of these steps is to improve the frequency that your website is indexed by the likes of Google.

The most important concept search engines look at when deciding (it is automatically derived from each search engines unique algorithms) how often to return to a website is the regularity of changes and the significance of each change.

You could just simply decide to re-arrange the information in your website either manually or using scripts, but search engines can tell if the overall data is the same and are likely to discount these changes. Instead, the website should receive a stream of regular, yet original, content.

This is where content writing is useful, it ensures the information is sufficiently unique to be picked up as changes to a website, it adds new pages, which helps a page rank as well, and also helps to bring visitors in through the use of several other factors such as long tail keywords and interesting discussions.

Stefan Crowe
Creative Developer

Listen to this podcast

No Comments

No comments yet.

RSS feed for comments on this post
TrackBack URI

Leave a comment