Just Search | Search Engine Optimisation & Internet Marketing
Just Search | Search Engine Optimisation & Internet Marketing
Although it may seem like a simple enough concept to grasp, many people still don’t understand the differences between writing for the web and writing for a printed publication. Even though you may be writing about the same topic, writing for the web and writing for print need to be handled in completely different ways and different techniques need to be used.
Scanning
Studies have shown that internet users ‘scan’ pages for relevant information rather than reading the entire page thoroughly. If a user has reached your site through a search engine, they’re likely to be looking for something specific and may have visited numerous sites before yours. If they don’t see exactly what they’re looking for, it’s highly likely that they won’t be sticking around on your site for very long.
Positioning of text
Unlike a magazine or newspaper article, where readers generally read systematically from left to right and straight down, it has been shown that web content is often read in a very different manner. This is why it’s vital to sum-up what the page is about at the top of the page and at the start of the text, rather than waffling on. When reading a newspaper or magazine, readers are more likely to have picked up the publication out of choice – unlike a web page, which they may have stumbled across unintentionally.
Make it snappy
The importance of writing short, relevant sentences and paragraphs for web copy can’t be emphasised enough. Drone on for longer than is necessary and you’ll swiftly see your bounce rate shoot through the roof!
Mastering the art of writing for the web just takes a little practice and will help to enhance any SEO campaigns that you have.
Nicola Sampson
Content Writer
[...] wheel – go with what works. A post that reinforces everything we have said in the past describes How writing for the web differs from writing for print. There is a big difference between the [...]
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