Google Using Voice Recognition To Index Video Content

Recent news from Google’s Official Blog states that the search engine giant has begun experimenting with a voice recognition widget to help transcribe and index political speeches on their Youtube Politician’s channels.

Depending on how these tests go, the implications for SEO and indexing for different media could be great. Up until now the only way to optimise video content would be to optimise the text content around the video (page title, heading, etc.), whereas soon it may be possible to optimise what is being said in the video.

Contextual advertising in video content will be perfected - relevant ads appearing at precisely timed moments during the video.

Copyright infringements - the bane of Youtube’s life at the moment - will be a thing of the past, the voice recognition software instantly recognising when copyrighted content is being uploaded by comparing it to a database of audio files.

The technology is still in early stages, as Google themselves say that transcription mistakes can still be made (making the decision to test it on political content a highly debatable one!). However, it will certainly be interesting to watch how this develops and if we will soon be seeing even more media content showing up in universal search results.

Rik
Head of Web Development

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