Google shares start to slide

February 28, 2008

Shares in Google have been sliding of late as the company bears the brunt of the on going recession in the US. They have lost a third of their value since November of last year, when they were listed at $747. Unfortunately the reason for this is the turmoil in the US economy rather than user dissatisfaction.

One other mitigating factor is that Google reduced the clickable area in it’s Adwords ads to stop unwanted clicks. This tactic was implemented to help bolster the ROI of advertisers. Since Adwords inception, the company has enjoyed unremitting growth of gargantuan proportions. However with a global market share of search at around 60% there is no need to panic. In fact, this might be an ideal time buy into Google at a bargain price. Once the US economy recovers, the number of searches and clicks is sure to increase again. With Yahoo and Microsoft faltering, the big G with continue to surge into the future.

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