Just Search | Search Engine Optimisation & Internet Marketing
Just Search | Search Engine Optimisation & Internet Marketing
Navigation “Breadcrumbs” typically appear horizontally across the top of a web page, these are usually just below title areas or headers. They can provide links back to each previous page the user has navigated through to get to the current page. Breadcrumbs provide a trail for the user to follow back to the starting point.
Google has recently announced and explained why and when it is to show breadcrumb-style navigation in its search results. In the past we have seen Google show authority websites with inner page links displayed underneath the Meta description tag. With this new feature, Google says it may show these site hierarchies “for a small percentage of search results” when it improves the search snippet, with more context about the link being pointed to.
Perhaps the best thing about this feature is that each link in the breadcrumb is clickable, which provides the user with an immediate link through to the inner pages on a website.
For usability and convenience, this new method of displaying internal pages could really improve the way users reach relevant areas of a website. This could also see many website owners focussing their attentions on inner pages just as much as they do with their homepage.
Rob Bromilow
Natural SEO Programmer
could be a good feature, but i think we need to see a bit more reality of it working well! focusing empahises on individual pages should be done anyway with the relevant subjects in focus.