Google Analytics Updates and Improvements - October 18, 2007

Google have this week announced a number of additions to their free Analytics application, as well as a long awaited update to the software version Google bought years ago, Urchin 5 Software.

The updates to the free online Google Analytics will include the ability to monitor data from internal site searches, a feature many have been suggesting for a while. It will work with many Google-based and non Google-based search products, and will provide valuable information about user navigation and search patterns. This information can then be used to improve usability of the site and provide new insight into keyword research.

Another update being rolled out soon is that of Event Tracking. It has been a problem on many a ‘Web 2.0′ site, where actions such as filling in a form are triggered by the user without changing page, that user actions and conversions are difficult (if not sometimes impossible) to track successfully. Google Analytics will allow you to set up a particular action as an event to be tracked which can include applications such as Ajax and Flash.

For those of you who remember the original Urchin tracking software from which Google Analytics originated, you may be pleased to hear a long-awaited update is being rolled out by the team at Google. Having recently been criticized for seemingly abandoning the desktop version, they have announced the limited beta release of the new Urchin Software. It will include all the expected features and some extra improvements and support. However, it’s important to note it is only available on a 90-day free trial, after which you will have to pay to continue using Analytics from your desktop.

Rik
SEO Programmer

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