Google Analytics - New Benchmarking Service. - March 21, 2008

Following on from a previous post and recurring theme about Google Analytics posted in Search Engine Optimisation, I’d like to discuss the new Benchmarking (Beta) Service for Google Analytics.

Enable Benchmarking and opt in to share your Google Analytics data, then compare by changing the category industry vertical to compare your site against.

Currently the beta version of the benchmarking feature enables you to compare your site’s Visits, page views, pages/visits, bounce rates, avg time on site and new visits, against other/similar industry verticals and direct industry competitors, the list of category verticals and the quality of the data will improve as more customers enable the Benchmarking feature.

In conclusion the reports published by the benchmarking data can provide information to better understand the broader context of your website in relation to direct competitors, helping to identify additional opportunities to improve your website’s metrics, as more and more data becomes available, you will be in a position to forecast and stay above industry trends.

Vipul
SEO Programmer

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