Google Analytics Roll Out Some New Features

Google Analytics have recently been very busy updated their analytics interface, they have rolled out some very interesting additional features, noticeably a change to the Account Management Dashboard, an all new Custom Reporting Tool and an all new Advanced Segmentation Tool.

Account Management Dashboard
Newly added accounts are displayed in a new management dashboard showing an overview of accounts with key performance metrics showing in-line, e.g. Visits, Avg. Time on Site, Bounce Rate, Completed Goals, % Change & Actions. This feature offers users the ability to take a glance at some useful statistics making it easier to manage and monitor accounts.

Custom Reporting Overview Beta
Although in beta stage this very powerful tool offers users the ability to create, save, and edit reports to give you a specific view of your data, users can drag and drop to choose the information and metrics you wish to see in your own custom analytics report., users can find out answers to questions like, How are my keywords performing in different countries? Simply by selecting various metrics and dimensions to generate a custom report.

Advanced Segmentation Beta
This feature enables users to isolate and analyse subsets of your traffic, you can create powerful filters on the fly with just a few mouse clicks and even compare segment performance side by side, by selecting predefined custom segments or creating new custom segments using the easy to use segment builder.

These updates are a very welcomed addition, making an already very essential tool, a more invaluable resource, as less time is required to decipher the complex data and decision making process is made easy with the aid of this free tool.

Google Analytics New Management Dashboard

SEO Programmer
Vipul