Google Adwords Sitelinks feature

Google have just announced the release of a new AdWords feature called AdWords Sitelinks enabling advertisers to place multiple links on one ad text. In the past, a user only had one option – and that was to be taken to the landing page pre-defined by the advertiser.

This new feature allows up to 4 links to be placed on one ad text, so an advertiser can theoretically give the option of a product page, an offer page, a brand and a competition page. The will be very interesting to see if conversion and click through rates are effected positively.

The main issue at the moment, for me, is that the tracking and report on the new links has not been implemented yet. So, the only way of seeing the success of the links is via custom tracking in Analytics and not in AdWords, which reduces the transparency of the performance of the links somewhat.

Unfortunately, the feature is only available to campaigns of a certain quality and the eligibility is identified in the campaign settings page. At the moment, the feature is available on the settings section of the campaigns, although it doesn’t seem to have been rolled out to the main search page yet.

Philip Pollock
PPC Account Manager