Google Adwords now comes with images

October 31, 2008

This week we have noticed that Adwords ads on Google are now also showing images and as such are taking up much more space. They do this through a “show products from” box. So if you were to do a search, under the ad text itself would appear a plus symbol and the words “show products from”.

When you click to expand this it opens up the first three product listings from the company, each one with their own image. Amazingly the amount of space taken up by the expanded ad text is quite large indeed.

Below is an example of the ad text when it hasn’t been expanded.

Below is an example of the ad text when it’s in expanded view and as you can see it really does take up a fair amount of space.

These types of ads also show on the right hand side of the page too and these ones are better as they do not interfere with how the natural search results are displayed. Google has seemingly gone all out to make the user experience the best as possible.

It will be interesting to see what effect these changes when fully implemented will have and it will be good to see the effect on the conversion rate.

Adam
PPC Consultant

Google Adwords now comes with images

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