Funneling PageRank

October 27, 2005

As mentioned in my previous blog, increasing PageRank is an important part of the search engine optimisation process. Many people are aware that this can be done through exchanging links and submitting their website to directories, but do not consider “funneling” the PageRank across their site.

Each page of a site will have a specific amount of PageRank available that can be transferred to other pages via links, and the amount available is shared equally between the links. This means that PageRank can effectively be funneled towards the most important pages of a site (such as the homepage) by reducing the number of unnecessary links on each page and ensuring that every page has an absolute link pointing to the homepage.

Funneling PageRank in this way can greatly improve the listings of a website; and will be particularly beneficial for large sites and those with a high PR throughout.

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2 Comments

  1. This is why sites with a lot of pages that all have a page rank promote a site Internally. When designing a site you need to be aware of many search engine optimisation factors as once your site is established you do not want to change page names etc and lose those valuable pages that have built up a page rank.

    Neil Walker
    Head of Design and Activations
    http://www.justsearching.co.uk

    Comment by Search Engine Optimisation October 27, 2005 @ 11:10 pm

  2. Google PageRank carefully explained and what you can do with it - written by top SEO experts.
    Here is link for your readers;
    http://www.pagerank-prediction.com/

    Comment by pagerank February 24, 2006 @ 12:09 pm

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