Creating trust and authority

Many feel that authority of websites is a way in which search engines measure their quality. The number one job of search engines is to bring their users the most relevant and practical results for their search.

Trust is a major issue that major search engines take into account to rank websites in their top results. Search engines need that trust that your site will contain what the user is looking for and that it will be relevant to the search. This type of trust is not built up straight away and could take some time. It is commonly known that search engines do seem to like websites which have been around for a while. This could be due to the fact that the website is more likely to be a useful source of information.
Age of a website is only one factor. There are several other things that can be done to build trust and authority with the engines.

Content can be seen as a major part of development when trying to build authority. When writing content, you should keep it well laid out, easy to understand and informative. A way of adding content to your site is through a blog, which can be a great way of adding good, regular content and helping to build authority.

Links pointing to your website from other quality websites with good authority can help to build your own website authority. You need to remember, however, that these links need to be with industry relevant websites; that is, relevant to your own site and industry – preferably those considered to be industry leaders or experts in your particular field. This can then show search engines that this website trusts yours enough to recommend you to their own users.

Kenneth Berkley
Natural SEO Programmer