Content writing at Christmas

Many website owners or managers have latched on to the idea of adding regular content by now, with some adding daily content as a minimum. But this doesn’t stop these websites having lapses from time to time. Christmas is often one of those times when many websites, despite keeping up a good level of content production throughout the year, let slip their good ways.

The two main arguments for not writing or adding content to a website over the Christmas period are as follows:

• Who wants to write content on Christmas Day?
• Who wants to read content on Christmas Day?

Whichever argument you sway more towards, there is a reason why both of them are irrelevant for good content writing.

Writing content for Christmas Day

There are a couple of reasons why writing content for Christmas day is a plus for websites. First of all, Google’s spider will not be having a day off, it will still crawl away and Google’s computers will still do their indexing and caching of pages. It is also likely, that despite it being Christmas Day, people will still visit websites, whether it’s because they have the day off, or simply because they just don’t celebrate Christmas.

If you are on the side of not wanting to write content on Christmas Day, then it is worth noting that there are web applications out there that let you schedule content to go live in the future. Blogging software, like WordPress, is a good example of this, where you can write content in advance and set it to go live whenever you need.

So, in actual fact there is no reason you shouldn’t write for Christmas Day, even if it is just a message wishing everyone a ‘Merry Christmas’. Because even if the human visitors don’t come, the search engine spiders will still check to see if you have made any changes.

Stefan Crowe
Content Developer