» Compare prices on Toys for Christmas

Compare prices on Toys for Christmas - November 13, 2007

Recently I blogged about the affiliate network Affiliate Window and their new ‘Shop Window’ technology; this system allows you to construct a retail website using products from all of the merchants that provide product feeds to their network.

I wanted now to show a working example of this to demonstrate how, as a merchant, your website and products can be promoted by affiliates. The new website Just buy Toys has been set up promoting the different toy ranges available on merchants such as Toys R Us, Woolworths and the Entertainer. The website receives product feeds direct from these merchants and categorises them into various toy ranges, such as Doctor Who, Transformers and Dora the Explorer. As soon as a merchant updates its product feed the website automatically updates with the new products.

Just buy Toys

The Shop Window script itself has been customised and merged with Wordpress to allow it to be promoted with content relating to the toys, and for the addition of offer codes that, this time of year at least, are frequently created by the merchants.

The website could also be promoted with a PPC campaign for product specific ranges linking directly into the product pages, but to begin with the site will be promoted through organic SEO.

Just buy Toys Optimus Prime

As one of the best ways to encourage your website to be indexed by Google is to consistently update it with unique content, the creation of articles on Just buy Toys will be fundamental to its success. So (shameless plug coming up) if you’re looking to buy toys for your offspring this Christmas, just buy toys.

I know, it’s a rubbish slogan but it’s the best I could come up with at such short notice.

Darren
Affiliate Marketing