One of our research and development projects in the office over the last 6 months has evolved around analytics. The main aims of which is where a service will fit in around our current products.
One mindset is to collect and collate analytic data in order to determine how a Natural SEO campaign is performing for a particular website. This data could also be used to predict how we expect a campaign to pan out over time.
More importantly however our main ideas on analytics are to provide a blueprint for further developments on not only the Natural SEO but also on any Paid advertising management clients take out. We see analytics as being the link between the two services. Enabling us to bring together both the main areas of search engine marketing to cover all opportunities when it comes to the web and our clients.
Other things that analytics will be able to provide are statistical data on how websites are performing not just from a search engine point of view but in general, a good thing for ecommerce website owners who will be able to see where their money is being made.
I hope to bring you more insights into what Just Search have planned for both SEM and Analytics. Not to mention the further insights we`re always making into Natural Search Engine Marketing.
Martin Vernon
Natural SEO Project Manager
Posted in Search Engine Optimisation, Web Analytics | No Comments »
A very important aspect of optimisation is gathering analytical information from your site. There are several different types of analytical software available including Google Analytics which I am going to discuss today.
Google analytics generates detailed reports, which users can view to help analyse various aspects of their site:
These reports helps user discover
- Where visitors are leaving the site
- Where visitors are coming from (location from I.P)
- Which keywords they are using
Information gathered includes number of page views, conversion rates (after setup) and keywords used along with a whole array of other information.
Using this information can help determine holes in your design which can then be adjusted. For example if a high number of users were leaving your site on the checkout page, it may be worth while to make this process simpler for users, which should help achieve more conversions.
Analytics also provide a list of keywords people used to access your site, further optimisation on these better performing keywords could help increase your traffic.
Finally Analytics can help determine which marketing efforts are providing traffic to your site. e.g.: Visitor Loyalty, location, e-commerce, Adwords.
These marketing efforts can then be optimised to increase performance based on budget.
Paul Spreadbury
SEO Programmer
Posted in Search Engine Optimisation, Web Analytics | No Comments »
