SEO Blog

Google Analytics Interface Revamped - May 10th, 2007

Those of you who like to track your internet marketing campaigns may be aware of the recent redesign of the Google Analytics website, but for those who aren’t I will briefly go through some of the highlights and how they can help you in your search engine optimisation and internet marketing strategies.

As you are probably aware, Google Analytics is a free application from the good people at Google which allows you to track visitors on your website. By adding a small piece of JavaScript code to all the pages on your website you can gain information about each visitor such as what pages they look at, how long they stay on the website, and if they have come to your site through a search engine Google Analytics will even tell you what term they have searched for.

Now, over the last few days Google have started to transfer user’s Analytics accounts over to a newly designed interface with many more fancy widgets than ever before. Getting to the information you need should now be easier, as well as more extensive reporting allowing much more accurate and detailed conclusions to be made on visitor behaviour. Highlights include:

• New Ajax/Web2.0 design that allows access to more information without page reloading, personalisation of the overview page and more.
• Revamped geographical overlay of your site’s visitors.
• My personal favourite, the ability to send out automated reports by email to multiple accounts, in multiple formats.

Here at Just Search we have extensive experience using the current Google Analytics application and we are quickly developing our knowledge of the new interface, so if you have any questions about our intelligent web analytics reporting please don’t hesitate to get in touch.

Rik Weber
SEO Consultant

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Website usability - March 24th, 2007

A major part of Internet Marketing is your websites usability, your SEO campaign might be gaining you an increased number of visitors but is your site performing at its best?

Of course your site won’t be perfect to every user but trying to capture what the majority wants can turn browsers into conversions. A good rule of thumb is the three click rule, try and make everything accessible via a maximum of three clicks, this works for users and search engines. Look at your internal linking, does the design funnel clients down the right path? Do users have to many options? This can be confusing.

The design of your site has an impact on how it performs, KISS (Keep it simple stupid), if your site functions well and is easy to use then you have a larger chance of capturing the browser. Look at your stats, how many people bookmark your website, where do people go and what are you actually trying to push.

Maintaining a good website is not a simple task and you should review your site often. A good Marketing campaign will always go back to basics , get feedback from people looking on your site that don’t know your industry, is your site to technical or not technical enough?

Overall evaluation is monitor you stats and analytics, then make subtle changes and watch the effect.

Neil Walker
Technical Director.

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Posted in Search Engine Optimisation, Web Analytics | No Comments »