Web Analytics

Google Analytics have recently been very busy updated their analytics interface, they have rolled out some very interesting additional features, noticeably a change to the Account Management Dashboard, an all new Custom Reporting Tool and an all new Advanced Segmentation Tool.

Account Management Dashboard
Newly added accounts are displayed in a new management dashboard showing an overview of accounts with key performance metrics showing in-line, e.g. Visits, Avg. Time on Site, Bounce Rate, Completed Goals, % Change & Actions. This feature offers users the ability to take a glance at some useful statistics making it easier to manage and monitor accounts.

Custom Reporting Overview Beta
Although in beta stage this very powerful tool offers users the ability to create, save, and edit reports to give you a specific view of your data, users can drag and drop to choose the information and metrics you wish to see in your own custom analytics report., users can find out answers to questions like, How are my keywords performing in different countries? Simply by selecting various metrics and dimensions to generate a custom report.

Advanced Segmentation Beta
This feature enables users to isolate and analyse subsets of your traffic, you can create powerful filters on the fly with just a few mouse clicks and even compare segment performance side by side, by selecting predefined custom segments or creating new custom segments using the easy to use segment builder.

These updates are a very welcomed addition, making an already very essential tool, a more invaluable resource, as less time is required to decipher the complex data and decision making process is made easy with the aid of this free tool.

Google Analytics New Management Dashboard

SEO Programmer
Vipul

Many website owners these days use some sort of visitor tracking on their websites, and one of the most popular of these is Google Analytics.

If you’ve not yet heard of Google Analytics, it’s basically one of many tools the giant search engine has made available for free to webmasters. It allows you to track interesting data about the visitors to your site, such as the number of visitors, how they got to your website and much more.

So much more in fact, that many people don’t even realise it’s possible to track some of the data. A few examples of Google Analytics’ more advanced features:

• E-Commerce Tracking – in my opinion one of the most valuable features of Google Analytics if you have an online shop, e-commerce tracking allows you to see exactly how much each visitor to your site is worth.
• Site Search – if you have a search facility on your website, Google Analytics gives you the option of tracking what visitors are looking for on your website. This then allows you to make much more informed changes to your website that ensure it is working as efficiently as possible.
• Visitor Filtering – if you’re worried about skewing your analytics data by visiting your own website from home or work computer, Google Analytics actually has an option to ignore certain visitors or groups of visitors.
• External Link Tracking – by simply adding a small piece of code to external links on your page, you can see how often each one is clicked on by your visitors.

Rik
Head Of Web Development