This is one question which is on the minds of most SEOs a lot of the time. There are many, many possibilities but today, I’ll mention one which in the minds of many is a factor which may be part of SEO in the future. Remember, SEO changes every day…
Visual Design of a Site
This is interesting. Programmers who are a little aware of what can be achived with programming languages will know that you can easily get PHP to automatically grab a screenshot of any site and do all sorts with it.
Who knows, in the future, search engines such as Google will not only look at the HTML and CSS of a site, but also a visual screenshot through a variety of engines and compare these with the code. They may even have an algorithm to rate the design between 1 and 100. They could consider hundreds of factors such as usability, accessibility, colour, size, pictures etc.
I think this will become the norm. Why? More and more sites are starting to implement SEO (especially with the release of systems such as WordPress ) and soon, a time may come when most sites on the internet will be 90%+ SEO friendly.
Finally? Happy Christmas!
Ahmed Bhula
Natural SEO Programmer
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What is web analytics and how is it used? I hope this post gives you a brief insight. Web analytics is commonly known as the study of online behaviour in order to improve, whether it is through collection, measurement, analysis or reporting on internet data.
There are two types web analytics. These are off-site and on-site web analytics.
Off-site web analytics This type of analytics refers to the measurement and analysis of the web, whether you own or maintain a website or not. It includes the measurement of a website’s potential audience, known as opportunity. It looks into the type of people to look at or be attracted to the website; share of voice, known as visibility; what the visitors will see on site; and comments that are happening on the Internet as a whole.
On-site web analytics measures a visitor’s journey once they arrive on your website. This includes its drivers and conversions. An example of this could be which landing pages encourage people to make a purchase. On-site analytics evaluate the performance of your website in a commercial context. This data is typically compared against key performance indicators and helps to improve your web site or marketing campaign’s audience response.
A few useful tools which help with web analytics include:
Kenneth Berkley
SEO Programmer
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