Google has been indexing Microsoft Word, Powerpoint, and PDF files for a while now, and it is worth taking a few minutes optimising any of these files if you are going to be posting them to the web in order for them to be indexed correctly, and possibly rank well in the SERPs.
To optimise your document you need to edit your document’s properties to include relevant keywords and a description, much like you would do with a HTML Meta set. The image below gives an example of a Word document’s properties and what the properties should look like. As you can see, the field options availble in Word are simular to HTML Meta data so you should already be familiar with filling these out. Putting the publish date is useful if you are planning on future updates of your document.
It is important when saving your document to give it a relevant name which includes the keywords of the document. When the document is viewed online, the title is likely to show as part of the URL so it key for SEO and usability.
If you frequently publish files to the web, you should always be spending time optimising your document in order for it to be indexed correctly, and to allow for the document to be found well. If your document has some worthy content which others may find useful, it could improve your overall traffic and possibly generate some links to your site.
These SEO techniques apply to all files such as Word, PDF, Excell, Powerpoint, etc.
William Gardner - SEO programmer
Posted in Search Engine Optimisation|1 Comment »
When it comes to SEO marketing, Page Rank is a highly controversial topic, which is often discussed in great depth, simply because many people are purely interested in increasing the page rank of their website. Below are some important but effective methods to attaining higher natural SERPs listing.
1. Competition:
Analyse your competitors websites by putting your targeted keyword in inverted commas i.e. “SEO”, research competitors to determine similar niche keywords to generate more relevant traffic.
2. On Page / Off Page SEO:
After developing the site, make sure that the site is search engine friendly with on page SEO factors. These includes keyword placement in specific html tags including meta data tags. Off page SEO is more commonly referred to as Link Building this is a vital part of your SEO, concentrate your effects to submitting to directories that accept both one way and reciprocal links.
3. Unique Content:
Search engines love unique quality content, therefore you should naturally encourage crawlers to return to your website by updating your website more regularly, news blogs provide the best platform to achieve effective results, these news articles can also be re-written and excerpts submitted to authority directories like EzineArticles, with a link to your website in the author bio of your article.
Conclusions, utilise tools to make your effects more fruitful, numerous free tools are available on the internet to help you along the way, please note duplicate continent can incur a penalty on your website so use CopyScape to verify content.
Vipul
SEO Programmer
Posted in Search Engine Optimisation|No Comments »
