Press Releases

With the huge rise in user-generated content and freedom of the web, internet users have much more control and power than ever before. This means that ail the hard work that goes into search engine optimisation, PR and marketing activities can be undone with a single negative forum thread or blog post. With ontine reputation management, there are several easy ways that businesses and individuals can ensure Google and the other search engines display positive content.

1. Make the most of social networking
   Creating a profile on sites such as Linkedln and Facebook can help reach a wider audience. Niche social networking sites are often overlooked. Find ones that are relevant to your industry.
2. Boost positive pages through SEO
   By optimising positive reviews, posting media coverage on a website and having a welloptimised blog, you can help ensure Google displays the content you want people to see. These practices should be adhered to regularly, not just as a reactive measure to negative online content.
3. Monitor forums and review sites
   Google Alerts will flag up any instances of specified keywords (such as your company name), ensuring that anything negative can be counteracted and positive stories or postings can be optimised.
4. Embrace social media
   Social bookmarking is a way to store and share web pages, so links to these sites are saved on the public internet. Use sites like del.ici.ous, StumbleUpon and Digg.
5. Update your blog
   Blogs that are regularly updated with interesting and relevant content wilt be placed higher in the rankings. Search engine spiders place more importance on btogs with fresh content, which helps to manage online reputation by ensuring that a btog is ranked highly over any other potentially negative content. Blogging also provides the opportunity to increase incoming links and build relationships.

Darren Jamieson
Senior Creative Developer

source: issue #187 .Net Magazine

Cheshire based online marketing company, Just Search, has reported a 150% year on year growth.

In the press release, the company said the previous year’s turnover was £2.5m with an £800k net profit.

However, when we spoke to their PR agency, HowDo was told that they’re not releasing this year’s figures.

Fortunately we do have a pocket calculator and using the 150% rise they’re claiming, we’re estimating the turnover to be £3.75m, with a net profit of £1.2m.

“During the economic downturn it is vital that businesses harness the power of the web and ensure they are visible to all prospects and customers,” explained Paul Yates, CEO of Just Search.

“Online marketing and search engine optimisation are vital for this and with our technical superiority in the market and outstanding customer service, we can ensure organisations maximise the opportunities the internet provides.

“I am absolutely delighted with our yearend results and look forward to continuing our tenacious ambitions in the coming year.”

The agency has announced that it’s looking to employ several new staff, including SEO programmers and client account managers.

source