PPC Adcopy Tips - March 27th, 2008

Here are some useful tips for writing PPC adtexts.

Try Using Characters in the Title, sometimes you can use “>” and “*”

Consider using Google checkout, it gets higher Click thru rates

Use “call and return” - “Need A Cheap Loan?” - Pose a question to the searcher

Use money off slogans, “40% off RRP”

Use Superlatives “Quality, Fine, Superb”

Use Call to Actions “Buy Online Now”

Capitalise main words “The Best Online Loan Deal”

Offer Free or Fast Delivery if possible

Create Urgency, “Hurry Offer Ends Soon” for example

Be creative “Turn Heads At the Party With Our Amazing Dresses”

Get the keyword in the Title, Body and Display URL.

Simon, PPC

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Pay Per Click Acronyms - March 25th, 2008

We’re surrounded by acronyms everywhere you look! If you don’t know your CTR from your CPC, here’s a quick roundup of the acronyms you need to know to survive in the pay per click (or PPC!) world:

PPC - Pay Per Click
This is when you advertise on a platform, such as Google, and pay for each click on your ad

CTR - Click Through Rate
The percentage of clicks compared to the number of impressions or times your ad was displayed. For example, if your ad was shown 150 times and you had 3 clicks, then your CTR is 2%

CPC - Cost Per Click
The price each click is costing you, so you could bid a maximum CPC of ?1 and you could have an average cost per click of 80p

SERPs - Search Engine Results Pages
This is the page the search engine shows when you do a search. You need to know what position you’re getting on the SERPs

CTA - Call to Action
Often misunderstood, each advert you write should contain a strong call to action.

ROI - Return on Investment
The all-important one, how much return are you getting for your money?

So there you have it. You should now be able to use acronyms with the best of them and talk with confidence about your CPC, CTA and CTR on your pay per click (or PPC) account!

Lianne
PPC Account Manager

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