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Our CTO Neil Walker is speaking at Adtech this year on the subject of:

The Mind Map of a Successful Website by Neil Walker

The synopsis is:

With millions of websites on the Internet, it becomes apparent that for any business to successfully operate online a strategic approach is the key. Strategy is everything; looking at your goals is the route to success, from generating traffic to changing how your website is perceived by its users. Taking a bird’s eye view enables you to create a map of success helping you to become an authority.

Neil Walker, CTO of Just Search, part of Getupdated, has over eight years of experience in Internet marketing. Specialising in SEO strategies which helped Just Search achieve the first position in Google UK for ‘SEO’.

The seminar will be covering:

• Correct planning and preparation, sourcing the market
• User friendly website
• Search engine friendly website
• High converting website
• Build traffic from various sources, organic, paid and affiliated sources
• Constantly monitor how improvements can be made
• Keep up to date with modern technologies
• Hard work, hard work, hard work!

It’s taking place at 15:10 in the Search / Ad networks Theatre in London’s Olympia on the 23rd September 2009.

Google is arguably one of the world’s biggest companies and this week it was exposed as a company that is still subject to the same economic pressure as the others. Let’s face is it, it’s all about making the most amount of money possible and Google is not immune from the onset of a recession, despite its enormous size and bank balance.

Apparently Google is looking for substantial cost savings throughout its business. It has even looked at introducing strict controls on its free food and other employee perks.

According to an inside source at Google they stopped taking people on last month after the people in charge of HR were told not to take any new staff. Instead they were to fill any vacancies with internal employees. So in reality this is a hiring freeze. Google had a very positive year so far, especially when you consider the economic situation, however the end of the year and first half of next year will be a testing time for Google and other companies too. With this mind changes are necessary already.

Google has over 20,000 staff worldwide in comparison with Yahoo who have 14,000 and are about to make 10% of staff redundant. Microsoft has the largest amount of staff with around 90,000. It will be interesting to see how Microsoft cope with the economic situation.

Adam
PPC Consultant