Content Writing

You may read a lot of content writing advice telling you to always be concise in blog posts. This is certainly true as snappy, to-the-point sentences will always be easier to read than waffle, but you also need to ensure that the meaning you’re trying to convey is not lost in the editing process.

In this context, being concise means that you say everything you want to say in the minimum number of words. You should be straight to the point and avoid long-winded or unnecessary wordage. Readers will see straight through an overlong post stretched to meet a word count.

However, all this doesn’t mean that you shouldn’t vary your vocabulary, be conversational or express opinions in your own imaginative terms. This is, after all, what makes blog posts so interesting to read. The key is to find the right balance.

These tips should point you in the right direction:

• Don’t repeat yourself – Even if you’ve worded something differently, you may still find when you check again that you’ve reiterated a point or two
• Use fewer words – The key to cutting down on waffle is to say the same thing, but in a shorter, more direct way
• Cut out irrelevant information – Think about the point you’re trying to make with each sentence or paragraph. If it isn’t relevant to the overall message, get rid of it. On the other hand, don’t cut out anything meaningful just to make your post shorter.

Christine Felton
Content Writer

One of the most important things to think about when writing content for your website is to avoid errors at all times. This is not just a matter of concern in terms of the integrity and reputation of your website – it also has implications with regard to search engine activity.

Spelling words incorrectly means that you won’t register in the results of searches undertaken for the same terms by people spelling them correctly.

Use Word

The easiest way to iron out the errors in your content before you post it on your site is to use a word processor to compose the content beforehand. Typing all your site content and blog posts into Word will show you where you are going wrong. Even though WordPress has tools of its own to pick up on spelling mistakes, they aren’t as powerful as those used by Word and errors can slip through the net.

Use UK English

WordPress is also designed for American users, but if you are writing for UK audiences they will not use American terminology for the things they are looking for. Typing your content in a word processor that is set to United Kingdom English will eradicate the Americanisms from your work, giving you a better chance of reaching a UK audience.

John Rosser
Content Writer