Just Search | Search Engine Optimisation & Internet Marketing
Just Search | Search Engine Optimisation & Internet Marketing
Viral Marketing is a trend that influences SEO. This form of advertising is the art of causing a stir within media that can spiral out of control. A brilliant example of this was seen just recently, a company basically bad mouthed one of their own industries so that other related industries stood up to defend it.
The company that caused the stir received a lot of traffic, links and from this was able to make this controversy work in their favour. They eventually ended up making some business out of the boost in traffic. This, though, can be a double edged sword; the company could have been slated and it may have tarnished their reputation.
I think that if anyone looks at viral marketing, they need to sum up the pros and cons of the campaign. Two big examples of success are Compare the Meerkat for Compare the Market and Gio Compario for Go Compare.
These two examples already had their campaigns at the top of Google for the relevant keywords before the adverts went live. This means that they perform viral marketing and the key phrases that the campaign may create such as ‘Compare the Meerkat’ will already be optimised so that the company can generate profit through alternative avenues.
Natural SEO Programmer
Dave Stopher
This confirms that SEO is now a cross-cutting issue incorporating traditional organisational blocks such as marketing, PR and Customer relations.
What I am saying is that some viral and SEO work need the collaboration and or cooperation from these established departments due to the potential consequences of such a campaign.