Blogging reaches Equilibrium

If you`re a dedicated reader of the Just Search blog you may have noticed that blogging is a topic that I like to cover periodically. Alongside search engine optimisation and pay per click advertising a good corporate blog can go a long way to help websites presence on the Internet. The additional content a blog provides is a good way for sites to grow naturally.
There is another side to blogging though and that is the personal blog. Where normal people log on to give some insight into their everyday lives.

So it seems that the number of active blogs on the Internet has levelled out at a nice, even 15.5million. When I say active I mean is consistently updated within a timescale of 90 days.
There has been a growing trend that pretty much everyone has tried to do some form of blogging. Whether it`s a purpose built platform such as WordPress or as part of a social network, mySpace for instance, people do blog. Well at least once anyway.
But surely, you ask, if all Internet users are writing blogs then the number is going to be way above 15million?
Well yes. That`s obvious. The problem is that blogs take dedication and time to perfect. I don`t have a personal blog because I can`t be bothered with the hassle of writing anything remotely interesting to put up on it. People give it a go and then realise how much effort is needed to run an effective blog and basically give up on it. Well then the number of active blogs must go down?
Figures show however that although people are quitting on their blogs, new blogs are cropping up all over the place. This is what has made the figure plateau at a steady 15.5million. A balance has been found between the yin and the yang, the light and the dark, the dedicated and the not so dedicated.

I may at some point decide to run my own blog. It will probably happen when my life becomes interesting enough to post on the Internet for all to see. It certainly will not be about SEO. I have my Just Search blogs to keep me occupied in that area.

Martin Vernon
Natural SEO Project Manager

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